Qvino

Wine marketplace
with interactive
learning

The challenge

We were tasked to create a global digital platform Qvino that would aggregate thousands of winemakers for direct sales and promotion to the final consumers.

Several factors prompted the creation of this product:

The digital gap in the wine industry;
Lack of digital solutions on the market;
Difficulties in the daily selection of wines;
Underdeveloped wine culture;
Limited range of wines in offline;
No place where wine professionals can come together.

App store Google Play

Product overview

Qvino is not only a marketplace but a digital platform with 4 levels of mastery in the learning program. In a nutshell, the product is focused on recommending the most relevant wine, delivery options and educating on the wine culture when desired.

In addition to the basic functionality like smart wine selections and wine marketplace there is an in-built neutral network that recognises wine labels from photos and provides exhaustive info about each one. Moreover users can add each wine to a comparison to make a final choice.

Creating a brand from scratch based on strategies, target audience and the wine community

Establishing a new brand style that would become a basis for the main product design

Opportunity for
wineries and consumers

The main audience are wine lovers desirous to learn more about wine, and to understand, learn and try something new, through Qvino targeted tips to choose the "right wine".